Chris Claridge | Publisher
chris[at]id.co.nz

Chris Claridge is currently the Director of ID Ltd. Chris has worked for the Canterbury Employers' Chamber of Commerce as a business advisor and lobbyist at central Government level. He was the Dean of Business Studies and Senior Lecturer in Management and Marketing at the Christchurch College of Education. He specialises in online communication, marketing and online publishing.

Chris has been involved in business issues at a national level and international level. His activities have included responsibility for organising the Business Forum at the Sixth APEC SME Ministers Meeting; recipient of an Asia 2000 Fellowship and the presentation of papers at international SME conferences. Chris has an entrepreneurial background in innovation and technology management, and the development of new products and services. He is currently on the board of three online publishing companies Vcapital Ltd and GP Media Ltd.

They say everyone has a secret life and Chris is no exception. Come the weekends and after a frenzied bout of Morris Dancing, Chris pursues his passion for organic gardening in his suburban plot. Stuttgart Long Keepers (an onion), zucchini, red onions, you name it, it all grows in Claridge Fields. Even better, after putting on his flurocescent yellow bike clips and pottie helmet, he jumps on his bike and brings his bounty to work and shares it with the office.

Matt Taylor | Studio Manager
matt[at]id.co.nz

MADE IN ENGLAND in 1973, Matt emerged ALIVE AND KICKING on 14th of April, under the NORTHERN SKY of Stockport, Manchester. Raised by BLUE MOON supporters (Man City FC), he burst THROUGH THE BARRICADES and followed the team IN LIVERPOOL singing YOU’LL NEVER WALK ALONE. There AINT NO SUNSHINE up north, so his FAMILY AFFAIR moved away from the CITY OF BLINDING LIGHTS and moved in to a TRAILER PARK surrounded by STIFF UPPER LIP southerners. A quiet COUNTRY LIFE became TOO MUCH TOO YOUNG, so with a RUSH OF BLOOD TO THE HEAD, he said HELLO GOODBYE and travelled AROUND THE WORLD in a YELLOW SUBMARINE. Wearing only BAGGY TROUSERS, BLUE SUEDE SHOES and a LEOPARD-SKIN PILL-BOX HAT Matt brought SEXY BACK to the 4 SEASONS IN ONE DAY PARADISE CITY of Christchurch. FELL IN LOVE WITH A GIRL, a BROWN EYED GIRL and finally had A PLACE CALLED HOME. Even though the ex-pat is very settled here, you can still hear GOD SAVE THE QUEEN coming from the studio. He has been PART OF THE PROCESS, creativily, at ID since Jan 2004.